Helped Party Land launch the first campaign for this spicy client.
I was hired as Creative Director to oversee the production of more than a dozen non-scripted films for Facebook Groups. This included casting, directing, editing and finishing. From cowgirls in Iowa to alpine climbers in Banff, here are a few of my favorites.
When returning to the spotlight, you need to look your best. For Ron Burgundy, that means getting your lip sweater in tip-top shape. To announce his comeback, we put a big-ass mustache on a billboard in Times Square and hired a guy to keep it looking classy.
Additional OOH and digital work promoted GNN, the national news network in the sequel.
The idea was simple: give nature a voice.
Celebrity contributors included Harrison Ford, Reese Witherspoon, Liam Neeson, and Lee Pace.
College football is unpredictable, and so is College GameDay. To stay on top of things, we created a new spot each week.
Busch was losing relevance with young beer drinkers. At the same time, they wanted to stay true to their blue-collar heritage. We relaunched the brand by reminding hardworking men and women that the best tasting beer is still the one that’s earned. In addition to the anthem film, we also created mini-docs celebrating each individual.
Occasional writer for Ozzy Man Reviews.
From Fox to NBC to ESPN, every NFL pre-game commercial touts its hosts. So how do you stand out when everyone has a former coach and player on their panel?
By turning the camera around to film actual fans as they share why they Count On Countdown.
To showcase Volkswagen's TDI clean diesel engine, we created the TV show Racing Under Green. This series followed amateur racers as they put the engine to the test in a winner-take-all competition. Racing Under Green aired on Speed and Discovery Channel for several seasons.
If you’re lucky, you get to make ads for ESPN.
If you’re really, really lucky, you get to work with talented people to design the new College Football Playoff trophy.
13,698 people die every day from tobacco.
Instead of making a Super Bowl commercial, Truth will buy a ticket for every person who will die that day, and leave the seats empty. This vacant section would be broadcast throughout the game, earning more impressions than any traditional spot ever could.
We created these topicals so ESPN could update the tweets to reflect whatever was happening in the NFL.
Campaign launch for one of the most anticipated phones in Samsung's history.
When a company supports its employees by paying for their college education, it's big news. Especially when there's 180,000 of them. This film was made to help Starbucks announce their College Achievement Plan.
Top: Skylanders launch film written to take advantage of the largest screen at E3.
Bottom: It was a very large screen.
Wrote the brand story for the The Dunk, Nike’s second most iconic shoe after Air Jordan.
